Kota Kinabalu to host Inaugural ASEAN Travel Exchange

January 14, 2025

A private sector driven B2B travel fair focusing on the South-east Asian region will make its debut this June in Kota Kinabalu, Sabah.

ASEAN Travel Exchange (ATE) 2025 is an initiative led by ASEAN’s travel champions, namely the ASEAN Tourism Association (ASEANTA), Federation of ASEAN Travel Associations (FATA), Malaysia Association of Tour & Travel Agents (MATTA), and AirAsia Group.

The three-day event from June 19 will offer both conference and travel exchange components, and is supported by Sabah’s Ministry of Tourism, Culture and Environment. 

Sabah’s rich culture, heritage and tourism products will be highlighted at ATE 2025, which will also serve as a platform to showcase Sabah as a preferred destination for business events and leisure travel.

FATA president Tan Kok Liang emphasised the strategic importance of ATE 2025, aligning with the ASEAN governments’ preparations for the implementation of ASEAN Protocol 5 on Own Stopover Rights.

Expected to come into effect this year, Protocol 5 will grant South-east Asian airlines the ability to make stopovers at ASEAN member airports en-route to other destinations within the region. This landmark development is anticipated to.... read more

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Borneo Trails Tours And Travel Sdn Bhd
(Company No. 641396-K) (KPL/LN: 3961)

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E-mail: enquiry@borneotrails.com
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